Aug 19, 2019

Ignoring the service light

We both know how important an effective web presence is for estate agents in 2019. Whether you’re a fan of the digital […]

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Aug 11, 2019

Blame it on the B words

It’s impossible to read the news right now without reading about two “B” words – Boris and Brexit. And recently I’ve seen […]

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Aug 1, 2019

Estate agents get this. But do they really?

You’ll be very familiar with one of the oldest adages in the world of sales and marketing: People buy from people. It’s […]

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Jul 26, 2019

Straight line

In my experience, part of the main reasons that most estate agents don’t achieve what they want to with their marketing is […]

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Jul 16, 2019

Like kids at Christmas

As I write, we’re less than a week away from the first of our Strength In Numbers events in Manchester, which’ll be […]

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Jul 4, 2019

Follow on from last week

Last week I outlined some thoughts on the pros on cons of estate agents outsourcing their marketing, as opposed to doing it […]

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Jun 27, 2019

The perennial property question

When you first start your agency, you generally wear every single hat. Finance, customer service, HR; they all fall on your desk, […]

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Jun 14, 2019

Agents atop

We all know the hugely powerful role that Google plays in modern business, and the world of estate agency is no different. […]

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Jun 4, 2019

Estate agent proverb

There’s an ancient Chinese proverb that estate agents would do well to remember during this uncertain period for our market: “When the […]

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Jun 4, 2019

Seller data is power

You might recall that last week I introduced the idea of omni-channel marketing – a marketing strategy that: • Personalises your message […]

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